Privacy Policy

Who We Are

Portland Finance Limited is a lender, broker & introducer registered in England & Wales (Company Registration Number 09421937), Registered Address: 148 Portland Road, Hove, BN3 5QL.

Authorised and Regulated by the Financial Conduct Authority – Credit Licence Number: 812432. Head Office 148 Portland Road, Hove, BN3 5QL.

Portland Finance Limited is a data controller and The General Data Protection Regulation (GDPR) (EU) 2016/679. We comply with all protection the act gives you. Further information is available www.ICO.org.uk. Registration Number – ZA531202

Data Protection Officer is Jack Bucknall

What Information we collect

We collect personal information about you. To take advantage of some of the services and products we offer, you might be required to provide us with certain information about yourself by completing certain forms on the website or Facebook.

The information you provide is collected

When you fill out a form online via our contact us or form or apply now.
When you see an advert on social media (facebook) or google and fill out the apply now form.
We also collect details of your visit to our website and your use of it to review and analyse market trends and to track sales data. Such data may include the pages you’ve viewed changes you make to information you supply to us, details of the quotes you request and your transaction together with details of your financial information such as bank or payment details.

The information we collect from the forms is not limited to but includes, loan amount, type of loan, address, date of birth, annual salary, residential status, email address and telephone numbers and in some instances bank account and sort code.

We do not collect any sensitive or special category data.

What we use the data for

Once we collected the data, to process the application, we may decide to share the data with a lender, broker, or agency. This can be to validate identity, check credit score and history. This means we can also check eligibility and suitability for certain products and can confirm whether you are suitable. This also allows us to confirm if you are accepted and be able to contact you. We must collect the data to carry out our services in line with our terms and conditions.

We may also decide to send marketing material for products that we feel you might be interested; this is line with developing our business. If we believe there is fraud or money laundering suspicious activity, we may be in line with our duty to report the data to the necessary department to comply with legal requirements. We may also have to share data in order respond to any complaints. We may also in line with our regulatory requirements have to share data with the Financial Conduct Authority.

This is on the lawful basis to perform the contract in place to provide the services (this is where you have accepted our terms and conditions).

We may decide to share data with the following.

As we are acting as an introducer for

Aspire Money
Norton Finance

Credit Referencing Agencies

Experian, Equifax & Trans Union.

Third party processors

These are companies that provide us IT systems for example.

Debt Collection Agency’s

How we store your information.

Keeping information about you secure is very important to us as required by the General Data Protection Regulation. We follow strict security procedures in the storage and disclosure of personal information which you have provided via this website to prevent unauthorised access. We shall take all reasonable steps to ensure all your personal details remain secure. However, no data transmissions over the internet can be guaranteed to be totally secure and whilst we will do our utmost to protect your personal information, we cannot guarantee the security of the information you disclose to us and do so at your own risk.

Credit Searches

We may decide to perform a credit search on you with the information provided as well as check the electoral register. The details of the search may leave a mark on your credit file that is visible to other lenders. This depends on the type of search and whether the application is successful or not. Credit searches will form part of the basis for deciding whether your application is successful and form part of verifying your identity and your creditworthiness. This may also be used to identify debt and prevent money laundering. In some cases, it may include information on your partner but based on your information you accept that you are financially independent in your search. By you agreeing to these terms you are proceeding on these basis

How long do we keep hold of your information

The information you provide us will only be kept for as long as we must legally keep it (this is usually a minimum of 6 years). This is to comply we our legal and regulatory requirements.

If you request that we do not contact you for advertising and marketing reasons, we will need to keep your information as this would reflect your preferences.

To request details relating to your personal information retention, please use the contact details.

How can I access the information you hold about me?

You can request the data that we hold about you. This is called a Data Subject Access Request. We will not charge a fee to provide this. To request access to your information please get in contact

What are my rights?

You have the following rights regarding the processing of your personal information, given to you through legislation:

The right to be informed
You have a right to be informed about how your personal information is processed in a concise, transparent, intelligible and easily accessible manner, written in clear and plain language, that is free of charge. This is the purpose of this Privacy Policy.
The right of access
You have the right to obtain confirmation that your personal information is being processed and to have access to that personal information. You can request this using the contact details.
The right to rectification
You have the right to have your personal information rectified if it is incorrect or incomplete and we must notify any third parties that have been shared your personal information to do the same. You can request this using the contact details.
The right to erasure/be forgotten
You have a “right to be forgotten”, or to have your personal information erased and to prevent processing. The right is not absolute and in certain circumstances this may not be possible. You can request this using the contact details.
The right to restrict processing
You have the right to ‘block’ or suppress the processing of your personal information. This does not stop the storing of your personal information, as it may be required to restrict processing in the future. You can request this using the contact details.
The right to data portability
You have the right to obtain and reuse your personal information for your own purposes across different services in a safe and secure way, without hindrance to usability. You can request this using the contact details.
The right to object
You have the right to object to processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority (including profiling); direct marketing (including profiling); and processing for purposes of scientific/historical research and statistics. You can request this using contact details.
Rights in relation to automated decision making and profiling
You have a right to object to automated decision making, to express your point of view, ask for human intervention, and to be provided with an explanation of the decision with your option to challenge it. The right is not absolute and is not applicable for the entering into a consumer credit agreement. You can request this using the contact details.
The right to withdraw consent
If you have given us explicit consent to process your personal information you have a right to withdraw that consent at any time, including but not limited to the removal of consent for marketing. You can request this using the contact details.
The right to lodge a complaint with a supervisory authority
You have the right to lodge a complaint with us directly and / or with a supervisory authority. In the UK the relevant authority is the Information Commissioner’s Office (ICO). You can find their contact details here: https://ico.org.uk/global/contact-us/.

Do you use cookies?

We use cookies to help us analyse the traffic on our site and customer behaviour. Cookies may also be used by our partners to understand marketing and traffic patterns. Whilst visiting our website, any pages you choose to view will download cookies onto your computer. Cookies are a good way of helping us measure and assess our visitors and their own profiles, which then enables us to offer our customers a better service. Although we use cookies as above, we would not store anything that would make you identifiable i.e. passwords or locations, activity relating to finances and also your preferences. We also use customer information to help us to see how effective our website is, and also to highlight any improvements we may need to make. This information may in turn be passed to other businesses (third parties) purely for advertising reasons. Please be assured again that this information will not include personal information that can make you identifiable. Most web browsers will automatically accept cookies, however you can change normally your browser settings to prevent automatic acceptance. Please be aware that if you do not accept cookies, we cannot guarantee that our website will perform as well.

International Transfers

We do not have any business outside of the European Economic Area (EEA). If one of our brokers or lenders, they would have strictest rules in place that will be displayed in their own Privacy Policy. Aspire Money’s principal place of business is in South Africa. The contact centre is based out of the EEA and will process information. They will have the strictest rules in place which can be viewed in their privacy policy. We do not take responsibility for any other business.

Changes to this Privacy Policy

We reserve the right to make changes to this privacy policy from time to time. In order to make sure you have the right privacy policy you should keep checking for the up-to-date version.

How can I contact you

If you have any questions about to our privacy policy, then please send an email to our Compliance Team our Data Protection Officer at info@portlandfinance.co.uk

Or you can write to us at

Portland Finance Limited
148 Portland Road
Hove

BN3 5QL

Email – info@portlandfinance.co.uk

Telephone – 01273 012 215